What are the characteristics of a social business and how can an organization become one? Two of the questions I’ve received most during the past two years, that I’ve spent on this matter. I’ve not only tried to answer these questions, but to build a model that will guide you on our course to become a social business. I’ve named it the Social Business Compass™
First, let’s define a social business:
A social business is a customer-centric organization that uses social technologies to improve the communications and collaboration between all stakeholders in order to reach it’s business goals.
Although this definition by itself is just, it leaves out many aspects. So, to understand how a social business is defined, we’ll have to look at all the factors, including leadership, cultural aspect, structure, governance, trust, collaboration, reputation, transparency, customer-centricity, goals, operations, processes, systems and so on.
In the next few weeks I will present the Social Business Compass™ in a management book that will include both the model, as well as a description of the context in which the model could be put to practice.