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1 08, 2014

Social Business Compass™

By |August 1st, 2014|Social Business, Social Business Strategy, Strategy|0 Comments|

What are the characteristics of a social business and how can an organization transform into one? Two of the questions I’ve received most during the past two years, that I’ve spent on this matter. I’ve not only tried to answer these questions, but to describe a model that will guide you on your course. I’ve named it the Social Business Compass™
5 11, 2013

Ed Freeman on Corporate Stakeholder Responsibility

By |November 5th, 2013|Ideology, Management|1 Comment|

We’ve found that Milton Friedman was convinced that the social responsibility of business was to increase the shareholder value, as Milton believed that everything else would derive from that. Prof. Ed Freeman doesn’t support the term social responsibility, nor does he support the focus on shareholders. Instead he believes in a more holistic approach to business, in the jointness of stakeholder values and in the idea of corporate stakeholder responsibility.

5 11, 2013

Philip Kotler on Marketing for Profit

By |November 5th, 2013|Ideology, Marketing|0 Comments|

In our search for the definition of social business and to understand the road towards a social business strategy, let’s look at prof. Philip Kotler‘s definition of marketing: Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. 
4 11, 2013

Milton Friedman on Social Responsibility

By |November 4th, 2013|Ideology, Management|0 Comments|

There is much confusion on the term social business. Let’s examine the following insight: Milton Friedman’s essay in The New York Times in 1970. Friedman made a strong case, stating it is the social responsibility of business to increase profit. Is this view contrary to a social business? Friedman is often portrayed as a shareholder-advocate versus the more modern stakeholder-theory of people like Ed Freeman.
24 10, 2013

Rachel Botsman on Peer-to-Peer Finance

By |October 24th, 2013|Co-economy, Crowdfunding|0 Comments|

Rachel Botsman is a social innovator who writes, consults and speaks on the power of collaboration and sharing through network technologies. She has inspired a new consumer economy with her influential book What’s Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. TIME Magazine recently called Collaborative Consumption one of the “10 Ideas That Will Change The World“.
3 10, 2013

Introduction: The Third Wave

By |October 3rd, 2013|Social Business|0 Comments|

The first mention of the word ‘social media’ dates back to at least 15 years ago. Ted Leonis, a former executive at AOL, was quoted using the term in 1997: “social media, places where they can be entertained, communicate, and participate in a social environment”. Thanks to Web 2.0 technologies social media enhanced websites like Friendster (2002) and MySpace (2003) could emerge.